{"id":34791,"date":"2025-06-03T09:55:36","date_gmt":"2025-06-03T07:55:36","guid":{"rendered":"https:\/\/www.esf.se\/?post_type=article&#038;p=34791"},"modified":"2025-10-21T11:26:37","modified_gmt":"2025-10-21T09:26:37","slug":"new-life-in-the-north-thanks-to-move-on-up","status":"publish","type":"article","link":"https:\/\/www.esf.se\/en\/artiklar\/new-life-in-the-north-thanks-to-move-on-up\/","title":{"rendered":"New life in the north \u2013 thanks to Move on Up"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-2313-768x512.jpg\" alt=\"Andrea Donadon, hans fru Maristella Severini och deras barn\" class=\"wp-image-33348\" srcset=\"https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-2313-768x512.jpg 768w, https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-2313-300x200.jpg 300w, https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-2313-150x100.jpg 150w, https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-2313-100x67.jpg 100w, https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-2313-1000x667.jpg 1000w, https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-2313.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Andrea Donadon, his wife Maristella Severini and their children moved from Italy to \u00d6verkalix.<\/figcaption><\/figure>\n\n\n<p class=\"lead-text\">New families are beginning to settle in the sparsely populated municipalities of Norrbotten. Through the collaborative project \u201cMove on Up\u201d, funded by the European Social Fund, the three municipalities of \u00d6verkalix, Jokkmokk and Kiruna are actively working to attract and welcome new residents who are looking for nature, tranquillity and quality of life.<\/p>\n\n\n\n<p>Andrea Donadon from northern Italy is one of many who have found their way to Norrbotten through the \u201cMove on Up\u201d project, which is being conducted with the support of the Swedish ESF Council. He and his wife had long dreamed of a life in Sweden, but it was only after having children that the move became a reality.<\/p>\n\n\n\n<p>\u2013 We wanted to give our children a childhood close to nature, at a slower pace where quality of life takes precedence over career stress. In Italy, everything was so crowded and stressful \u2013 here we can breathe, says Andrea.<\/p>\n\n\n\n<p>For many municipalities in the north, population growth is crucial. Every new family contributes tax revenue, fills empty houses and meets needs in the labour market and childcare. They also enrich the local community with new perspectives, culture and involvement in community life.<\/p>\n\n\n\n<p>\u2013 We see new residents as an investment. The project is supported by the entire municipal leadership and is run like a business, which makes a difference,\u201d says Sara S\u00f6derberg, Head of Culture and Leisure at \u00d6verkalix Municipality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the video about Move on Up<\/h2>\n\n\n\n<p>Hear Andrea tell more about her move to \u00d6verkalix in the video about the project. <\/p>\n\n\n\n<div style=\"background:none repeat scroll 0 0 #ccc;margin:0 auto;width:100%;\"><div style=\"position:relative;\"><img decoding=\"async\" style=\"display:block;height:auto;width:100%\" alt=\"\" src=\"https:\/\/im16.inviewer.se\/skiss\/23\/23OE2T773E.jpg\" \/><iframe title=\"Move on up final\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" src=\"\/\/play.mediaflow.com\/ovp\/16\/23OE2T773E?theme=\" allow=\"autoplay; encrypted-media; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<p>(english subtilte available)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Great interest in Europe<\/h2>\n\n\n\n<p>\u00d6verkalix had the highest percentage of new residents in Norrbotten in 2024. Sixty-one families showed interest and around ten have already moved since the project was launched in 2023. With funding from the European Social Fund, Sofi Wiippa Lahti was hired to promote the move initiative, using social media as her main tool.<\/p>\n\n\n\n<p>\u2013 People want to see what it&#8217;s really like here. I show them our schools, the nature, everyday life \u2013 and the personal touch is key, says Sofi.<\/p>\n\n\n\n<p>When she and her colleagues visited a migration fair in the Netherlands, it became clear how awareness had increased.<\/p>\n\n\n\n<p>\u2013 Last year, we had to find ways to attract people to our stand. This year, they were queuing up to find out more about \u00d6verkalix, she says.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-1-768x512.jpg\" alt=\"\" class=\"wp-image-33350\" srcset=\"https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-1-768x512.jpg 768w, https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-1-300x200.jpg 300w, https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-1-150x100.jpg 150w, https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-1-100x67.jpg 100w, https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-1-1000x667.jpg 1000w, https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-1.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Sofi Wiippa Lahti, projektledare Move on up \u00d6verkalix kommun.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What newcomers are looking for \u2013 and what the municipalities offer<\/h2>\n\n\n\n<p>Most newcomers come from the Netherlands, Belgium, France and Germany \u2013 and some from Italy. Something they all have in common is a desire for a different way of life.<\/p>\n\n\n\n<p>\u2013 Many are looking for peace and quiet, nature and more time with their families \u2013 and they find it here, says Sofi.<\/p>\n\n\n\n<p>Andrea first got in touch with Sofi via the website she had set up for the project, \u201cMove to \u00d6verkalix\u201d. After a long email exchange, he got a job as an environmental inspector in the municipality and in March 2025 he moved from Italy.<\/p>\n\n\n\n<p>\u2013 No more traffic jams, my own garden, and being able to spend time in nature \u2013 it&#8217;s like a dream come true,\u201d says Andrea.<\/p>\n\n\n\n<p>\u2013 When I look out, I see the lake and the beautiful silhouette of \u00d6verkalix. This landscape is absolutely fantastic and everything I&#8217;ve ever wanted.\u201d<\/p>\n\n\n<div class=\"block-image\">\n          <div class=\"block-image-background is-large\" style=\"background-image: url(https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-2437.jpg)\"><\/div>\n              <q class=\"block-image-title\">This landscape is absolutely fantastic \u2013 everything I&#039;ve ever wanted<\/q>\n      <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The role of the Social Fund and the future of the project<\/h2>\n\n\n\n<p>The Move on Up project will run until August 2026, and is funded by the European Social Fund. Thanks to this support, the three municipalities have been able to employ full-time project staff who are working towards the project&#8217;s goals of developing methods and working practices for receiving new residents in each municipality. The municipalities have different conditions, which makes it possible to test a greater number of methods and then evaluate them together.<br><\/p>\n\n\n\n<p>Anette Ek Lindqvist, project manager in Jokkmokk, has, among other things, tested \u201conboarding\u201d during the Jokkmokk market to showcase the labour market and housing opportunities for potential new residents.<\/p>\n\n\n\n<p>\u2013 Without funding from the ESF Council, it would not have been possible to test these methods together, says Anette.<\/p>\n\n\n<div class=\"image-grid\">\n  <img decoding=\"async\" src=\"https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up_Andrea_och_Sofi.jpg\" alt=\"\">\n\n  \n  <div class=\"image-grid-row\">\n    <div class=\"image-grid-left\">\n      <img decoding=\"async\" src=\"https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-2362.jpg\" alt=\"\">\n\n          <\/div>\n    <div class=\"image-grid-sidebar\">\n      <img decoding=\"async\" src=\"https:\/\/www.esf.se\/app\/uploads\/2025\/06\/Move_on_up-2481-200x300.jpg\" alt=\"\">\n\n          <\/div>\n  <\/div>\n<\/div>\n\n\n\n<p>Emelie Eriksson, a relocation coordinator in Kiruna, emphasises the importance of taking care of newcomers \u2013 both before and after the move.<\/p>\n\n\n\n<p>\u2013 In Kiruna, I have focused on meetings for new residents so that people can make new contacts and feel a sense of belonging. I think it&#8217;s important to be there as a personal contact throughout the journey and to continue to keep in touch after they have moved here, says Emelie.<\/p>\n\n\n\n<p>For Andrea and his family, the move has been a life-changing experience, and he is happy to have the opportunity to let his children grow up in an environment where they can spend a lot of time outdoors.<\/p>\n\n\n\n<p>\u2013 At preschool, the children can really be children, playing in puddles and exploring the world around them. We&#8217;re so happy to finally be able to live the family life we have dreamed of. We have truly found our home.<\/p>\n\n\n<div class=\"infobox bg-with-white-text\" style=\"background-color: #124261;\">\n      <h2 class=\"infobox-title\">Facts about Move on Up<\/h2>\n  \n      <div class=\"infobox-text\"><p>Move on Up is a project involving the municipalities of Jokmokk, Kiruna and \u00d6verkalix.<\/p>\n<p>It is an initiative to improve the infrastructure for new residents, which also contributes to creating a more inclusive and welcoming society in the Norrbotten region and participating municipalities.<\/p>\n<p>The aim is to develop and establish a sustainable, long-term and inclusive method and approach for receiving new residents in the participating municipalities. Practices for accessibility, equality and diversity are central aspects in the development of the method.<\/p>\n<p>Move on Up was launched in September 2023 and will run until August 2026.<\/p>\n<\/div>\n  \n  <\/div>\n\n\n<div class=\"infobox\" style=\"background-color: #bfdde3;\">\n      <h2 class=\"infobox-title\">Read more<\/h2>\n  \n  \n            \n              <a class=\"arrow-link \"\n         title=\" Read more about Move on Up in the project bank\"          href=\"https:\/\/www.esf.se\/projekt\/move-on-up\/\"\n         target=\"_blank\">\n                <div class=\"arrow\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"14\" viewBox=\"0 0 18 14\">\n              <g transform=\"translate(2751.553 -2040.461)\">\n                <path d=\"M1423.483,3895.065l6.453,6.454,6.453-6.454\" transform=\"translate(-6636.377 3477.381) rotate(-90)\" fill=\"none\" stroke=\"#124261\" stroke-width=\"1.5\"\/>\n                <path d=\"M-2734.859,2047.445h-16.694\" fill=\"none\" stroke=\"#124261\" stroke-width=\"1.5\"\/>\n              <\/g>\n            <\/svg>\n                  <\/div>\n\n                  Read more about Move on Up in the project bank\n        \n        <\/a>\n\n      \n      \n      \n                \n              <a class=\"arrow-link \"\n         title=\" Read more about programme area D See open calls for proposals in programme area D\"          href=\"https:\/\/www.esf.se\/socialfondsprogrammet-esf-2021-2027\/\"\n         target=\"_blank\">\n                <div class=\"arrow\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"14\" viewBox=\"0 0 18 14\">\n              <g transform=\"translate(2751.553 -2040.461)\">\n                <path d=\"M1423.483,3895.065l6.453,6.454,6.453-6.454\" transform=\"translate(-6636.377 3477.381) rotate(-90)\" fill=\"none\" stroke=\"#124261\" stroke-width=\"1.5\"\/>\n                <path d=\"M-2734.859,2047.445h-16.694\" fill=\"none\" stroke=\"#124261\" stroke-width=\"1.5\"\/>\n              <\/g>\n            <\/svg>\n                  <\/div>\n\n                  Read more about programme area D See open calls for proposals in programme area D\n        \n        <\/a>\n\n      \n      \n      \n                \n              <a class=\"arrow-link \"\n         title=\" See open calls for proposals in programme area D\"          href=\"https:\/\/www.esf.se\/utlysningar\/?Fond=ESF%2B&#038;Programomr%C3%A5de=D&#038;Status=%C3%96ppen\"\n         target=\"_blank\">\n                <div class=\"arrow\">\n                      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"14\" viewBox=\"0 0 18 14\">\n              <g transform=\"translate(2751.553 -2040.461)\">\n                <path d=\"M1423.483,3895.065l6.453,6.454,6.453-6.454\" transform=\"translate(-6636.377 3477.381) rotate(-90)\" fill=\"none\" stroke=\"#124261\" stroke-width=\"1.5\"\/>\n                <path d=\"M-2734.859,2047.445h-16.694\" fill=\"none\" stroke=\"#124261\" stroke-width=\"1.5\"\/>\n              <\/g>\n            <\/svg>\n                  <\/div>\n\n                  See open calls for proposals in programme area D\n        \n        <\/a>\n\n      \n      \n      \n            <\/div>\n\n\t\t\t<div id=\"daexthefup-container\"\n\t\t\t\tclass=\"daexthefup-container daexthefup-layout-side-by-side daexthefup-alignment-left\"\n\t\t\t\tdata-post-id=\"34791\">\n\n\t\t\t\t<div class=\"daexthefup-feedback\">\n\t\t\t\t\t<div class=\"daexthefup-text\">\n\t\t\t\t\t\t<h3 class=\"daexthefup-title\">Hj\u00e4lpte informationen dig?<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"daexthefup-buttons-container\">\n\t\t\t\t\t\t<div class=\"daexthefup-buttons\">\n\t\t\t\t\t\t\t\n\t\t\t<div class=\"daexthefup-yes daexthefup-button daexthefup-button-type-text\" data-value=\"1\">\n\t\t\t\t<div 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class=\"daexthefup-comment-textarea\"\n\t\t\t\t\t\t\t\tplaceholder=\"Hur kan vi g\u00f6ra sidan mer hj\u00e4lpsam f\u00f6r dig?\"\n\t\t\t\t\t\t\t\tmaxlength=\"\n\t\t\t\t\t\t\t\t400\t\t\t\t\t\t\t\t\t\"><\/textarea>\n\t\t\t\t\t<div class=\"daexthefup-comment-buttons-container\">\n\t\t\t\t\t\t<button class=\"daexthefup-comment-submit daexthefup-button\">Skicka<\/button>\n\t\t\t\t\t\t<button class=\"daexthefup-comment-cancel daexthefup-button\">Avbryt<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"daexthefup-successful-submission-text\">Tack f\u00f6r din feedback!<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t","protected":false},"excerpt":{"rendered":"<p>Andrea Donadon from northern Italy is one of many who have found their way to Norrbotten through the \u201cMove on Up\u201d project, which is being conducted with the support of the Swedish ESF Council. He and his wife had long dreamed of a life in Sweden, but it was only after having children that the &#8230;<\/p>\n","protected":false},"featured_media":33348,"template":"","meta":{"_acf_changed":true,"_helpful_pro_status":1,"_links_to":"","_links_to_target":""},"categories":[],"class_list":["post-34791","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.esf.se\/en\/wp-json\/wp\/v2\/article\/34791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esf.se\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.esf.se\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esf.se\/en\/wp-json\/wp\/v2\/media\/33348"}],"wp:attachment":[{"href":"https:\/\/www.esf.se\/en\/wp-json\/wp\/v2\/media?parent=34791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esf.se\/en\/wp-json\/wp\/v2\/categories?post=34791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}